The Brief:

For Wizard Pharmacy’s Christmas campaign, I was tasked with creating a festive identity that felt fun, modern, and aligned with the brand’s purple-led palette. The creative direction combined playful illustrated characters, soft gradients, and twinkling details to capture the warmth and excitement of the season while staying true to Wizard’s brand aesthetic.

The campaign messaging, including the playful “No coal. No carrots. Just collagen and candles,” reinforced Wizard as both a gifting destination and a health-focused retailer; reminding customers to reward themselves while looking after their wellbeing during the holidays. A suite of campaign assets was produced, from large-format billboards to in-store signage, creating a consistent festive experience across all customer touch points.

Year:  2025

Services:  Branding, Signage, Promotional Activity

Employer:  Wizard Professional Services