The Brief:

Wizard Pharmacy has proudly partnered with the Starlight Children’s Foundation for over a decade. I was tasked with developing a Christmas campaign to promote the sale of Christmas cards designed by Starlight children, with proceeds funding life changing wishes. The campaign, titled “Send Wishes, Grant Wishes,” captured the dual sentiment of spreading festive cheer to loved ones while granting wishes for seriously ill children. I created the headline, campaign identity, and supporting assets across point of sale, out-of-home advertising, and email marketing, ensuring a consistent and impactful message across all customer touch points.

Year:  2023

Services:  Campaign Writing & Design, Advertising, Digital

Employer:  Wizard Professional Services