The Brief:

The pharmaceutical industry in Australia is experiencing rapid corporatisation, raising the question of how to preserve the strength of independent community pharmacies. Right Price Pharmacy was developed as a brand to support these independents nationwide, giving them a competitive edge in the evolving retail health and wellness market. The visual identity was modernised while incorporating Wizard Pharmacy’s signature purple to reflect its foundations. The project involved refreshing the brand tone, crafting campaign messaging that communicated affordability without compromising on care, and designing flexible assets adaptable across both in-store and digital environments.

Year:  2025

Requirements:  Branding, Advertising, Animation, Stationery

Employer:  Wizard Professional Services