The Brief:

IGA was experiencing a decline in sales across its internal food range despite expanding the product offering. I was engaged to design signage that highlighted this variety to customers, using aisle fins merchandised by country of origin. Drawing on my retail experience, I kept the typography clean and introduced colours from each country’s flag along the top and bottom of the fins to create instant recognition and navigation for shoppers. In addition, I developed supporting marketing assets to promote IGA’s Market Stall Day, ensuring a cohesive and engaging customer experience both in-store and during the event.

Year:  2025

Services:  Signage, Marketing Collateral

Employer:  Flipbright