The Brief:

Clutch and Brake Australia came with the goal of expanding their brand presence. They had an existing logo and colour palette, which extended across their sub-brands Powerstop, Power Drive, and Brake Bonders, but lacked a unified identity that spoke to their audience. My objective was to create a brand lifestyle that resonated with their core market, automotive mechanic, reinforcing strength and reliability. The cross device was introduced as a central graphic element, symbolising the power, durability, and dominance of the product range, while offering a bold visual cue that reflected the brand’s capability and performance.

Year:  2018

Services:  Package Design, Exhibition Design, Marketing Assets

Employer:  Artcom Fabrication